A fashion show at the Torpedo Factory Art Center was canada

After presenting the first ever Fashion’s Night Out Alexandria on September 6, 2012, the Alexandria Convention Visitors Association announces success of the city’s participation in this global late night shopping event. 89 businesses took part in the inaugural celebration, with events and promotions at boutiques, restaurants, canada goose store hotels and art venues in Old Town and Del Ray.

During the event, Old Town was teeming with fashionistas toting shopping bags and tasting treats late into the night. A fashion show at the Torpedo Factory Art Center was canada goose outlet store uk emceed by television celebrity Monte Durham of TLC’s “Say Yes to the Dress Atlanta”. Professional runway models and local celebrities flaunted fashions from Alexandria’s locally owned boutiques, with historic couture provided by Carlyle House. Del Ray’s block party took on a fun flavor with fashion shows featuring drag queens, dogs, and moms to be.

“Fashion’s Night Out elevates the Alexandria brand as a stylish destination for shopping, dining, and the canada goose arts,” said Lorraine Lloyd, acting president CEO of the Alexandria Convention Visitors Association. “What makes Alexandria stand out as an FNO destination is our extraordinary collection of local, independent retailers goose outlet canada in our historic, sophisticated setting. It was a phenomenal kick off to the fall shopping season.”

The event was presented by the Alexandria Convention Visitors Association. ACVA hired Founder/CEO of Spotted MP (Marketing + Public Relations) Maurisa official canada goose outlet Turner Potts to produce the event.

“The success and energy surrounding this event has been truly overwhelming,” said Maurisa Potts. “I am canada goose outlet parka Canada Goose Parka honored to produce the event for ACVA with the mission of showcasing Alexandria’s fashionable side to help bring new shoppers and visitors to our wonderful city. The community collaboration for this project to help get it canada goose outlet online off the ground was stellar and we look forward to growing our FNO activities and reach for 2013.”

ACVA announces the following measures canada goose outlet of success:

89 businesses participated; the goal was 50. “FNO struck a chord in Alexandria. The overwhelming support from businesses, sponsors, and community partners for our first ever FNO confirms that this event is a canada goose factory outlet perfect reflection of the city’s stylish brand,” said Lorraine Lloyd, ACVA’s acting president CEO.

Swag bags for first 100 visitors were snapped up in 15 minutes. A visitors kiosk with live radio broadcast, photo booth, and special lighting created buzz and street activity on upper King Street. Swag bags of goodies created for the first 100 people were gone in minutes.

Shops reported strong foot traffic and positive sales. Owners from canada goose outlet uk the Shoe Hive, canada goose outlet new york city Zoe Boutique, the Lucky Knot, canada goose uk black friday Red Barn Mercantile and others reported strong sales. Participants reported foot traffic late into the evening. (A survey to all participating businesses is currently being conducted).

Support from FNOA celebrity host Monte Durham. Alexandria resident and star of TLC’s television program “Say Yes to the Dress Atlanta” Monte Durham was thrilled to be a part of the launch, contributing style ideas and serving as emcee of the fashion show at canada goose black friday sale the Torpedo Factory Art Center. He joined FNOA because he loves Alexandria and wanted to showcase its fashionable side.

Unprecedented sponsorship interest for an inaugural event, with in kind canada goose outlet and monetary support from 24 sponsors, including product sponsors, services sponsors and media partners, who wanted to have a hand in launching FNOA.

Ridership on the King Street Trolley was up 37% during the time period of the event. Ridership during FNOA was 1,013 canada goose coats compared to an average of 740 during that time period. DASH Alexandria Transit Company partnered with FNOA in installing event branding on the King Street Trolley and DASH canada goose outlet toronto factory buses. DASH reports that about 30 riders rode a trolley that previewed the route for the soon to launch Del Ray Arlandria trolley.

Anecdotally, https://www.amigosdecontreras.es people travelled to attend the event from Falls Church, Tyson’s Corner, Arlington, and Woodbridge. Some northern Virginia shoppers who had attended Georgetown’s FNO in prior years chose Old Town this year.

Alexandria caught Vogue’s attention. Media coverage was tremendous throughout the region, and Alexandria’s focus on locally owned businesses caught the attention of Vogue magazine, which shared the event on their global platform, reaching 217,000 fans on Facebook and 152,000 fans on Twitter.

Over 300 attended the fashion show at the Torpedo Factory, including key fashion media a strong attendance for the first year and there is discussion to expand the show next year.

Business owners shared early comments in advance of a survey to all participants:

“Our customers seemed very happy with the whole Fashion’s Night Out! We tripled our sales for the day $1500 vs $440. And we all had fun too Great idea and great follow through! We can’t wait for next year!!!!” Cheri Hennessy, Christmas Attic/Urban Attic

“WOW and WOW!! I’m sure that the accolades have been pouring in for last week’s FNO it seemed like shoppers were EVERYWHERE. We had over a hundred people just in our store!!” Gale Curcio, Bucket List Boutique, a new boutique in Old Town

“I thought FNO Alexandria was fantastic from start to finish! The evening was a wonderful success for Zoe Boutique! For FNO, my goal was to host a fun celebration for my existing customers AND introduce the store and what we offer to as many new people as possible. We met and far exceeded that goal with a significant number of new relationships formed that evening and additional connections made via social media and our email list. Plus, we had an outstanding sales evening as Canada Goose Jackets well! I could not have asked for a better experience as a business owner! Feedback from the people I met that night enjoyed the festive atmosphere in Old Town and the ability to shop later in the evening.” Susan Gerock, Zoe Boutique

“Fashion’s Night Out was a great was night for all of Alexandria. There were so many different types of small businesses involved and everyone was in a celebratory mood. There was a canada goose outlet shop great energy in the streets of Old Town.” Elizabeth Todd, The Shoe Hive

Fashion’s Night Out is canada goose uk outlet canada goose outlet a global initiative created to celebrate fashion, culture, lifestyle, restore consumer confidence, and boost the retail industry’s economy. Fashion’s Night Out started in 2009 by the iconic Vogue Editor in Chief Anna Wintour.